Brow Soap is out, Brow Balm is in- here's why.

The “fluffy brow” trend swept the brow industry throughout 2020, with super models like GiGi Hadid and Hayley Beiber sporting the look. Drawn in brows were no longer the go-to look- now the trend was leaning towards natural, full brows that enhanced your features and gave an instant lift as well. (which we loveeee)


Brow Soap was and is, still one of the most popular ways to achieve this look! A well known Hollywood Secret used by makeup artists for years, brow soap was used to lift and give you that laminated look in seconds. And it would work!...But not without negative long term effects.

Did you know that using soap on your brows can:


  • Irritate the skin around your brows.



According to Sandra Lee, MD, a dermatologist famously known as Dr. Pimple Popper and founder of SLMD Skincare, any kind of soap can negatively affect your complexion. “This is especially the case if it’s sensitive and in areas where your skin is thinner, like around the eyelids,” she says. That’s because soap can contain a number of irritating ingredients, such as sodium lauryl sulfate, which is a foaming agent that can irritate the skin when it isn’t washed away with water. While Dr. Lee explains that soap, in general, can be drying, allowing the residue to sit on the skin for extended periods of time poses a threat of getting irritant contact dermatitis (ICD). That means you could experience a rash, irritation, itching, and visible bumps or blisters.


  • Irritate your brow hairs, too!



It could potentially be rough on your brow hair. “If the soap on your spoolie is too thick, it could pull hairs, leaving patches or gaps. And brow hair can take weeks to grow back.


So what’s the solution? 

Our Brow Styling Balm, of course!


We’re simply different because of our ingredients. Made with Coconut Oil, Aloe Vera and Vitamin E, you will instantly feel the difference once you apply the product. 

Also, in our Brow Kit, you will receive our facial spray that will not only active the Brow Balm, but nourish the skin around it was well.

The end effect is full, fluffy healthy brows, that will stay all day! (only to be washed off with water)


We’re so excited for you to try this, and we can’t wait to see your before and afters!

All for love and fluffy brows,


CBB Team